In this venture, Bauer enjoyed immediate success, stringing enough racquets to accumulate $10,000 within his first year. This local recognition would serve Bauer well when, in 1919, with $25 in his pocket and $500 borrowed on a 120-day loan, he rented 15 feet of wall space in a gun shop for $15 a month and began stringing racquets on his own. He often was referred to in local newspapers for killing the biggest elk, or catching the most fish, or for winning rifle- and pistol-shooting competitions. Still in his teens, Bauer already had gained the attention of Seattle ’s sporting community. Taft, by stringing 12 racquets in slightly more than three-and-a-half hours. In addition to these talents, Bauer also developed considerable skill in stringing tennis racquets, winning the world speed championship while in a display window at Piper & Over the years, Bauer watched and learned, eventually becoming adept at making guns, fly rods, and golf clubs. He immediately gravitated toward the only full-line sporting goods store in the city, Piper & Taft, and landed a job as a stock boy. When his family moved to Seattle in 1912, Bauer was 13 years old and looking for work. Those early years were spent fishing, hunting, and trapping on the wooded island, imbuing Bauer with a love of the outdoors. While his parents would eventually play a significant role in the development of Eddie Bauer, Inc., Eddie Bauer initially drew upon his childhood years on Orcas Island, a sparsely populated island near Seattle, as the inspiration for what eventually would become a billion-dollar retail business. EARLY HISTORYĬreated by the son of Russian immigrants, Eddie Bauer, Inc., began as a tennis racquet stringing business in Seattle, Washington.
The company also licenses the Eddie Bauer brand to several other companies, including Ford Motor Company, which has made Eddie Bauer edition sport-utility vehicles since 1984 American Recreation Products, Inc., for camping gear and accessories the Lane Company, for a line of Eddie Bauer furniture Dorel Industries, Inc., which sells Eddie Bauer car seats and Skyway Luggage Company, for luggage and travel accessories. Through joint ventures, Eddie Bauer operates retail outlets and distributes catalogs in Japan and Germany.
On the storefront side, there are around 280 Eddie Bauer retail stores located throughout the United States and Canada, with an additional 115 Eddie Bauer outlet stores the latter offer lower-priced merchandise consisting of both excess merchandise from the retail stores and products designed specifically for the outlets. The company mails out approximately 80 million catalogs per year, with about a quarter of revenues stemming from catalog and web site orders. NAIC: 448140 Family Clothing Stores 454110 Electronic Shopping and Mail-Order HousesĮddie Bauer Holdings, Inc., together with its principal operating subsidiary, Eddie Bauer, Inc., is a catalog, storefront, and e-commerce retailer specializing in casual outdoor apparel and accessories. 1968 –71: BRIEF STAB AT INDEPENDENT EXPANSIONĢ005: BEGINNING OF NEW ERA OF INDEPENDENCE
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